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KDD
2010
ACM
289views Data Mining» more  KDD 2010»
15 years 5 months ago
Exploitation and exploration in a performance based contextual advertising system
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, ...
WWW
2011
ACM
15 years 2 months ago
Network bucket testing
Bucket testing, also known as A/B testing, is a practice that is widely used by on-line sites with large audiences: in a simple version of the methodology, one evaluates a new fea...
Lars Backstrom, Jon M. Kleinberg
ICDE
2010
IEEE
283views Database» more  ICDE 2010»
16 years 7 months ago
Personalized Web Search with Location Preferences
As the amount of Web information grows rapidly, search engines must be able to retrieve information according to the user's preference. In this paper, we propose a new web sea...
Kenneth Wai-Ting Leung, Dik Lun Lee, Wang-Chien Le...
CASES
2004
ACM
15 years 11 months ago
Reducing energy consumption of queries in memory-resident database systems
The tremendous growth of system memories has increased the capacities and capabilities of memory-resident embedded databases, yet current embedded databases need to be tuned in or...
Jayaprakash Pisharath, Alok N. Choudhary, Mahmut T...
WSDM
2009
ACM
140views Data Mining» more  WSDM 2009»
16 years 2 months ago
Effective latent space graph-based re-ranking model with global consistency
Recently the re-ranking algorithms have been quite popular for web search and data mining. However, one of the issues is that those algorithms treat the content and link informati...
Hongbo Deng, Michael R. Lyu, Irwin King