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330
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FAST
2011
14 years 10 months ago
2011
Elasticity of cloud computing environments provides an economic incentive for automatic resource allocation of stateful systems running in the cloud. However, these systems have t...
301
Voted
COCOA
2011
Springer
14 years 7 months ago
2011
Springer
The work in this paper is to initiate a theory of testing monomials in multivariate polynomials. The central question is to ask whether a polynomial represented by certain economi...
167
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WWW
2009
ACM
16 years 7 months ago
2009
ACM
The value of a brand name is an important factor that consumers often take into consideration when making their purchasing decisions. However, it is difficult for users to evaluat...
227
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WWW
2009
ACM
16 years 7 months ago
2009
ACM
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
183
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WWW
2008
ACM
16 years 7 months ago
2008
ACM
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...