The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
This paper investigates the strategic decisions of online vendors for offering different mechanism, such as sampling and online reviews of information products, to increase their ...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
Although usability is the core aspect of the whole HCI research field, it still waits for its economic breakthrough. There are some corporations that are famous for their usable p...
Jan Borchers, Jonathan Diehl, Markus Jordans, Max ...
Crowdsourcing is a new Web phenomenon, in which a firm takes a function once performed in-house and outsources it to a crowd, usually in the form of an open contest. Designing ef...