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WWW
2008
ACM
16 years 7 months ago
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
Anindya Ghose, Sha Yang
WWW
2008
ACM
16 years 7 months ago
How to influence my customers?: the impact of electronic market design
This paper investigates the strategic decisions of online vendors for offering different mechanism, such as sampling and online reviews of information products, to increase their ...
Nan Hu, Ling Liu, Bin Chen, Jialie Shen
WWW
2008
ACM
16 years 7 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
CHI
2009
ACM
16 years 7 months ago
Towards systematic usability verification
Although usability is the core aspect of the whole HCI research field, it still waits for its economic breakthrough. There are some corporations that are famous for their usable p...
Jan Borchers, Jonathan Diehl, Markus Jordans, Max ...
WWW
2010
ACM
16 years 2 months ago
Money, glory and cheap talk: analyzing strategic behavior of contestants in simultaneous crowdsourcing contests on TopCoder.com
Crowdsourcing is a new Web phenomenon, in which a firm takes a function once performed in-house and outsources it to a crowd, usually in the form of an open contest. Designing ef...
Nikolay Archak