We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...
We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This r...
How do people decide which health websites to trust and which to reject? Thirteen participants all diagnosed with hypertension were invited to search for information and advice re...
Elizabeth Sillence, Pamela Briggs, Lesley Fishwick...
In this paper we describe a practical framework for studying the navigational behavior of the users of an e-learning environment integrated in a virtual campus. The students navig...
This paper introduces City Browser, a prototype multimodal, conversational, spoken language interface for automotive navigational aid and information access. A study designed to e...
Alexander Gruenstein, Bruce Mehler, Bryan Reimer, ...