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WWW
2008
ACM
16 years 8 months ago
Dynamic cost-per-action mechanisms and applications to online advertising
We study the Cost-Per-Action or Cost-Per-Acquisition (CPA) charging scheme in online advertising. In this scheme, instead of paying per click, the advertisers pay only when a user...
Hamid Nazerzadeh, Amin Saberi, Rakesh Vohra
WWW
2007
ACM
16 years 8 months ago
Brand awareness and the evaluation of search results
We investigate the effect of search engine brand (i.e., the identifying name or logo that distinguishes a product from its competitors) on evaluation of system performance. This r...
Bernard J. Jansen, Mimi Zhang, Ying Zhang
WWW
2005
ACM
16 years 8 months ago
Guidelines for developing trust in health websites
How do people decide which health websites to trust and which to reject? Thirteen participants all diagnosed with hypertension were invited to search for information and advice re...
Elizabeth Sillence, Pamela Briggs, Lesley Fishwick...
WWW
2004
ACM
16 years 8 months ago
E-learning personalization based on itineraries and long-term navigational behavior
In this paper we describe a practical framework for studying the navigational behavior of the users of an e-learning environment integrated in a virtual campus. The students navig...
Enric Mor, Julià Minguillón
CHI
2009
ACM
16 years 8 months ago
City browser: developing a conversational automotive HMI
This paper introduces City Browser, a prototype multimodal, conversational, spoken language interface for automotive navigational aid and information access. A study designed to e...
Alexander Gruenstein, Bruce Mehler, Bryan Reimer, ...
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