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WWW
2009
ACM
16 years 7 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
WWW
2009
ACM
16 years 7 months ago
An axiomatic approach for result diversification
Understanding user intent is key to designing an effective ranking system in a search engine. In the absence of any explicit knowledge of user intent, search engines want to diver...
Sreenivas Gollapudi, Aneesh Sharma
WWW
2009
ACM
16 years 7 months ago
Understanding user's query intent with wikipedia
Understanding the intent behind a user's query can help search engine to automatically route the query to some corresponding vertical search engines to obtain particularly re...
Jian Hu, Gang Wang, Frederick H. Lochovsky, Jian-T...
WWW
2009
ACM
16 years 7 months ago
Purely URL-based topic classification
Given only the URL of a web page, can we identify its topic? This is the question that we examine in this paper. Usually, web pages are classified using their content [7], but a U...
Eda Baykan, Monika Rauch Henzinger, Ludmila Marian...
WWW
2008
ACM
16 years 7 months ago
Geographic web usage estimation by monitoring DNS caches
DNS is one of the most actively used distributed databases on earth, accessed by millions of people every day to transparently convert host names into IP addresses and vice versa....
Hüseyin Akcan, Torsten Suel, Hervé Br&...
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