Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
Understanding user intent is key to designing an effective ranking system in a search engine. In the absence of any explicit knowledge of user intent, search engines want to diver...
Understanding the intent behind a user's query can help search engine to automatically route the query to some corresponding vertical search engines to obtain particularly re...
Jian Hu, Gang Wang, Frederick H. Lochovsky, Jian-T...
Given only the URL of a web page, can we identify its topic? This is the question that we examine in this paper. Usually, web pages are classified using their content [7], but a U...
DNS is one of the most actively used distributed databases on earth, accessed by millions of people every day to transparently convert host names into IP addresses and vice versa....