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WAIM
2009
Springer
16 years 1 months ago
Personalized Delivery of On-Line Search Advertisement Based on User Interests
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
Guangyi Xiao, Zhiguo Gong
CIKM
2009
Springer
16 years 1 months ago
Helping editors choose better seed sets for entity set expansion
Sets of named entities are used heavily at commercial search engines such as Google, Yahoo and Bing. Acquiring sets of entities typically consists of combining semi-supervised exp...
Vishnu Vyas, Patrick Pantel, Eric Crestan
CIKM
2009
Springer
16 years 1 months ago
Semi-supervised learning of semantic classes for query understanding: from the web and for the web
Understanding intents from search queries can improve a user’s search experience and boost a site’s advertising profits. Query tagging via statistical sequential labeling mode...
Ye-Yi Wang, Raphael Hoffmann, Xiao Li, Jakub Szyma...
CIKM
2009
Springer
16 years 1 months ago
Mining linguistic cues for query expansion: applications to drug interaction search
Given a drug under development, what are other drugs or biochemical compounds that it might interact with? Early answers to this question, by mining the literature, are valuable f...
Sheng Guo, Naren Ramakrishnan
CIKM
2009
Springer
16 years 1 months ago
Scalable learning of collective behavior based on sparse social dimensions
The study of collective behavior is to understand how individuals behave in a social network environment. Oceans of data generated by social media like Facebook, Twitter, Flickr a...
Lei Tang, Huan Liu
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