In order to artificially boost the rank of commercial pages in search engine results, search engine optimizers pay for links to these pages on other websites. Identifying paid lin...
We propose novel spatio-temporal models to estimate clickthrough rates in the context of content recommendation. We track article CTR at a fixed location over time through a dynam...
We propose a novel approach to find aliases of a given name from the web. We exploit a set of known names and their aliases as training data and extract lexical patterns that conv...
All information exchange on the Internet ? whether through full text, controlled vocabularies, ontologies, or other mechanisms ? ultimately requires that that an information provi...
In the sponsored search model, search engines are paid by businesses that are interested in displaying ads for their site alongside the search results. Businesses bid for keywords...