We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
Web search engines are facing formidable performance challenges due to data sizes and query loads. The major engines have to process tens of thousands of queries per second over t...
The union of Interactive Digital TV (IDTV) and Web promotes the development of new interactive multimedia services, enjoyable while watching TV even on the new handheld digital TV...
Stefano Ferretti, Marco Roccetti, Johannes Andrich
Major search engines currently use the history of a user's actions (e.g., queries, clicks) to personalize search results. In this paper, we present a new personalized service...
Reputation systems have been popular in estimating the trustworthiness and predicting the future behavior of nodes in a large-scale distributed system where nodes may transact wit...