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WWW
2008
ACM
16 years 7 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
WWW
2008
ACM
16 years 7 months ago
Using graphics processors for high-performance IR query processing
Web search engines are facing formidable performance challenges due to data sizes and query loads. The major engines have to process tens of thousands of queries per second over t...
Shuai Ding, Jinru He, Hao Yan, Torsten Suel
WWW
2006
ACM
16 years 7 months ago
Living the TV revolution: unite MHP to the web or face IDTV irrelevance!
The union of Interactive Digital TV (IDTV) and Web promotes the development of new interactive multimedia services, enjoyable while watching TV even on the new handheld digital TV...
Stefano Ferretti, Marco Roccetti, Johannes Andrich
WWW
2006
ACM
16 years 7 months ago
Retroactive answering of search queries
Major search engines currently use the history of a user's actions (e.g., queries, clicks) to personalize search results. In this paper, we present a new personalized service...
Beverly Yang, Glen Jeh
WWW
2005
ACM
16 years 7 months ago
TrustGuard: countering vulnerabilities in reputation management for decentralized overlay networks
Reputation systems have been popular in estimating the trustworthiness and predicting the future behavior of nodes in a large-scale distributed system where nodes may transact wit...
Mudhakar Srivatsa, Li Xiong, Ling Liu
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