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» The effects of online advertising
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HCI
2009
15 years 4 months ago
Effects of Design Elements in Magazine Advertisements
In this study, unlike previous studies where participants were instructed to pay attention to the advertisements, we set up a more naturalistic situation of reading magazine. Five ...
Young Sam Ryu, Taewon Suh, Sean Dozier
WWW
2001
ACM
16 years 7 months ago
Segmentation of On-line Job Advertisements
Kwok-Wai Cheung, King-Wai Fung, Kwok Ching Tsui
WSDM
2010
ACM
177views Data Mining» more  WSDM 2010»
16 years 4 months ago
Automatic generation of bid phrases for online advertising
Sujith Ravi, Andrei Z. Broder, Evgeniy Gabrilovich...
KDD
2009
ACM
168views Data Mining» more  KDD 2009»
16 years 1 months ago
Scalable clustering and keyword suggestion for online advertisements
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Anton Schwaighofer, Joaquin Quiñonero Cande...