Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
For many users with a physical or motor disability, using a computer mouse or other pointing device to navigate the web is cumbersome or impossible due to problems with pointing a...
Leo Spalteholz, Kin Fun Li, Nigel Livingston, Foad...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
Publishing personal content on the web is gaining increased popularity with dramatic growth in social networking websites, and availability of cheap personal domain names and host...
Web-based communities have become important places for people to seek and share expertise. We find that networks in these communities typically differ in their topology from other...