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WWW
2009
ACM
16 years 8 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...
WWW
2008
ACM
16 years 8 months ago
Keysurf: a character controlled browser for people with physical disabilities
For many users with a physical or motor disability, using a computer mouse or other pointing device to navigate the web is cumbersome or impossible due to problems with pointing a...
Leo Spalteholz, Kin Fun Li, Nigel Livingston, Foad...
WWW
2008
ACM
16 years 8 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
WWW
2008
ACM
16 years 8 months ago
Privacy-enhanced sharing of personal content on the web
Publishing personal content on the web is gaining increased popularity with dramatic growth in social networking websites, and availability of cheap personal domain names and host...
Mohammad Mannan, Paul C. van Oorschot
WWW
2007
ACM
16 years 8 months ago
Expertise networks in online communities: structure and algorithms
Web-based communities have become important places for people to seek and share expertise. We find that networks in these communities typically differ in their topology from other...
Jun Zhang, Mark S. Ackerman, Lada A. Adamic
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