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    MKTSCI
    2008
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    Online Auction Demand
    15 years 6 months ago
    Online Auction Demand
    Download  www.gsb.stanford.edu
    Song Yao, Carl F. Mela
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    MKTSCI
    2008
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    The Dissociation Between Monetary Assessment and Predicted Utility
    15 years 6 months ago
    The Dissociation Between Monetary Assessment and Predicted Utility
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    On Amir, Dan Ariely, Ziv Carmon
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    MKTSCI
    2008
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    BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models
    15 years 6 months ago
    BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models
    Download  www.goizueta.emory.edu
    Sandy D. Jap, Prasad A. Naik
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    MKTSCI
    2008
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    The Role of Targeted Communication and Contagion in Product Adoption
    15 years 6 months ago
    The Role of Targeted Communication and Contagion in Product Adoption
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    Puneet Manchanda, Ying Xie, Nara Youn
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    115
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    MKTSCI
    2008
    55views more  MKTSCI 2008»
    Defensive Marketing Strategies
    15 years 6 months ago
    Defensive Marketing Strategies
    Download  web.mit.edu
    John R. Hauser, Steven M. Shugan
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