165
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ATAL
2007
Springer
16 years 14 days ago
2007
Springer
In this paper we present an advanced bidding agent that participates in first-price sealed bid auctions to allocate advertising space on BluScreen – an experimental public adve...
187
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WWW
2009
ACM
16 years 7 months ago
2009
ACM
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...