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    MKTSCI
    2011
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    Online Display Advertising: Targeting and Obtrusiveness
    14 years 10 months ago
    Online Display Advertising: Targeting and Obtrusiveness
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    We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
    Avi Goldfarb, Catherine Tucker
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    MKTSCI
    2011
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    Cross-Market Discounts
    15 years 1 months ago
    Cross-Market Discounts
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    Marcel Goic, Kinshuk Jerath, Kannan Srinivasan
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    MKTSCI
    2011
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    Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
    15 years 1 months ago
    Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
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    Christophe Van den Bulte, Raghuram Iyengar
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    MKTSCI
    2011
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    Opinion Leadership and Social Contagion in New Product Diffusion
    15 years 2 months ago
    Opinion Leadership and Social Contagion in New Product Diffusion
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    Raghuram Iyengar, Christophe Van den Bulte, Thomas...
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    186
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    MKTSCI
    2011
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    Brands: The Opiate of the Nonreligious Masses?
    15 years 2 months ago
    Brands: The Opiate of the Nonreligious Masses?
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    Ron Shachar, Tülin Erdem, Keisha M. Cutright,...
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